Coca-Cola Bottling Co. CONSOLIDATED

Sprite Battle of the Bands

All eyes were on the marching bands from Florida A & M University, Johnson C. Smith University, N.C. A&T University, N.C. Central University, Shaw University and South Carolina State University as they took the field to perform at the first annual Sprite Battle of the Bands. Bragging rights and scholarship money were on the line as the bands displayed their school's dynamic music programs.

Summer Grillin

CCBCC kicked off the summer with the Backyard BBQ media merchandised promotion giving consumers a chance to win a fully catered BBQ for 50 friends and family members. A total of 15 families from 10 CCBCC targeted markets won a grand prize.

Mexico National Team and World Cup Excitment

CCBCC shared the Worldwide excitement leading into the World Cup with our activation of the Mexico vs. Iceland soccer game held in Charlotte. Over 64,000 fans from 5 states attended the game. This event created brand awareness, excitement and interest around the game, allowing our core fans to connect deeply with their favorite brand Coca-Cola.

Hispanic Heritage Month

Mexican people all over the world celebrated the 200th anniversary of their independence. In Charlotte, CCBCC partnered with Norson Multimedia to present the 1st annual Mexican Independence Festival. Over 16,000 people attended the free festival that included local and national entertainment, food vendors, arts & crafts, service sponsors and non-profit organizations that service Latinos.

Latin American Festival

The sounds of Latin drums and beats were a rock throw from the Corporate office as the Latin American Coalition held it's 20th Annual Festival at Symphony Park. "CCBCC has been the proud beverage sponsor for all 20 years" said Don Coleman Director of Multicultural Marketing. Over 15,000 people experienced Latin music, dances, arts & crafts, traditional foods, children's activities and cultural exhibits.

Customer Appreciation Day

CCBCC invited retailers out for a day of racing excitement at the 2010 All Star Race in Charlotte, NC. Retailers who qualified for the event received two tickets to the race, special VIP access to several Coca-Cola Racing Family drivers, a concert by Creed and Josh Gracin and autograph sessions with Carolina Panther Steve Smith, car owner Richard Childress and pro wrestler Jeff Hardy. The 2010 event included close to 1200 retailers from across CCBCC's territory.

Fanta Festival

This annual CCBCC event for our Hispanic community is a one-day, highly publicized Cinco de Mayo celebration attracting more than 30,000 children and adults from Charlotte's Hispanic community.  The FREE event features internationally known musical acts, celebrity appearances, children's games and activities and folkloric dance performances. An open-air food court offers authentic Latin American cuisine and the Latin American mercado sells hand-made, imported goods and specialty products.